LifeWay Christian Resources announced Wednesday that it will be closing all remaining 170 stores this year and focusing on online sales.
Carol Pipes, director of corporate communications for LifeWay, posted the announcement on the company’s website, explaining that it was “a strategic shift of resources to a dynamic digital strategy.”
“The organization will continue to offer a broad selection of resources through LifeWay.com and the LifeWay Customer Service Center (1-800-458-2772),” wrote Pipes.
“LifeWay will also continue to serve customers through its network of church partners who work directly with churches.”
Acting President Brad Waggoner said in a statement that LifeWay still had “a robust publishing, events and church services business,” noting that it was “experiencing strong growth” via its digital commerce.
“LifeWay is moving into a new era with a strategic digital focus that will prepare us for the future and allow us to better serve our customers,” said Waggoner.
In January, then LifeWay President Thom Rainer sent an email to employees announcing that the company was going to close some of its brick-and-mortar locations due to “an accelerated rate of erosion.”
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SOURCE: Christian Post, Michael Gryboski