On Sept. 12, Apple execs will pull out the stops, hoping to convince consumers that the new iPhones are faster, sleeker and so powerful you’ll have to ditch your old one to get the newest model.
But if you ask consumers, which we did, there are only three new features that they really, really care about.
In our exclusive USA TODAY/SurveyMonkey Audience survey of 1,665 adults, it all comes down to the battery, glass and storage.
Seventy-five percent of the survey respondents said they wanted longer battery life, compared with 66 percent who longed for shatter-proof glass screen. In third place, at 44 percent, shoppers hoped for something that Apple has never given, which rivals like Samsung do: expandable storage.