The power was certainly on for the Season 5 premiere of Power but it was surging on a much smaller screen than before.
Laying track to the future in the present, the July 1 airing of the Curtis “50 Cent” Jackson starring Starz drama snagged 1.55 million viewers and a 0.6 rating among adults 18-49. That’s steady in total sets of eyeballs with a dip of just 8% from the Season 4 opener of June 25 last year. Tied with baseball on ESPN for the top key demo spot of last Sunday, the Jackson, Omari Hardwick, Naturi Naughton, Lela Loren and Joseph Sikora led NYC tale took a 25% hit among the 18-49s from its 2017 debut.
Overall and all Power plays, viewership for Starz on July 1 was up 5% from the Season 4 premiere to 2.8 million. However, steady or down, those numbers might actually not be that big a deal to the Lionsgate-owned premium cabler this time round.
Power EP Kemp predicted last year that in 2018 the show’s “linear numbers will no longer be relevant” – and looks like she may be right on the money, or at least the button.
In a true script flipper, the Starz App had 2.8 million streams of the Stefan Schwartz directed “Everyone Is Implicated” episode, we’ve learned.
Even with the total viewership for the night for the Chris Albrecht run outlet and ahead of 2.1 million that the S5 opener delivered in Live + 3, which is a 41% life from Live + Same Day, the App is clearly where Power fans have gone to look for the Ghost, to make an in-joke about the drug business and family saga.
Click here for more.
SOURCE: Deadline – Dominic Patten