National Black Church Initiative Backs Disney Over Comcast for Acquisition of 21st Century Fox; Says the Mouse Has More ‘Wholesome’ Content

The National Black Church Initiative (NBCI) a faith-based coalition of 34,000 churches comprised of 15 denominations and 15.7 million African Americans, has not hesitated to comment on the major media bids that would inadvertently affect our congregants. The reason for the Black Church’s input in this merger is largely because of the approach to programming by both of the entities who are trying to acquire 21st Century Fox. Disney has and continues to have very diverse and wholesome family programming. In this day of loose morality and high cable prices, the Black Church wanted to be heard on both of these issues.

Of the two, we have made a strategic programming decision for our 15.7 million viewers – that we are better off with Disney in control than Comcast, certainly in terms of family programming. We do not believe that Comcast has been a strong corporate partner to either the African American family or the family in general. They are one of the most expensive cable systems in the country. That is why we are urging our members to evaluate their spending in terms of cable. African Americans have strong viewership on cable and by many media reports, spend on average, more than anyone else in the country.

The Black Church’s objective is three-fold:

1) We want more wholesome programming

2) We want cheaper prices

3) And we want more opportunities for our members who are within that media space

According to our membership in one of our surveys of 7,500 congregants. 80% of our members believe that Disney over and against its archrival Comcast, has more and maintains strong  and diverse family programming. There were three questions to the survey: Do you have cable? Do you value family programming? and Do you believe that Comcast has done anything to support family values? The results tell us in the Black Church leadership that we are better off with Disney going forward.

Comcast should be commended in providing intellect for poor low income families, but they have done it so slowly and so inefficiently that they have not targeted critical areas where African Americans live throughout the country and we can only give them a D- for their efforts. In addition, Comcast does nothing for faith-based communities who utilize many technological products that Comcast controls.

Rev. Anthony Evans, President of the National Black Church Initiative says, “We have tried to work with Comcast in the past and they have never been receptive to our proposals nor being supportive of our community activities. Many of our members complain about the poor service of Comcast around the country in addition to their assault on family values through their programming, especially HBO and Showtime. Therefore, the only decent avenue that we have on our hands is Disney. We urge federal regulators to reject Comcast’s bid for 21st Century Fox and to award it to Disney.”

The National Black Church Initiative will file an FCC complaint against Comcast. We will utilize our vast network and influence to file on a regulatory basis, our support for Disney. We agree with industry leaders, that in terms of pricing and other key economic factors, Disney will be the best choice in acquiring 21st Century Fox. NBCI Consumer Advocacy Division supports Disney over Comcast in this bid. They believe that consumers will get a bigger bang for their buck. We will file with federal regulators to cement our support of Disney’s acquisition of 21st Century Fox.

About NBCI

The National Black Church Initiative (NBCI) is a coalition of 34,000 African American and Latino Churches working to eradicate racial disparities in healthcare, technology, education, housing, and the environment. NBCI’s mission is to provide critical wellness information to all of its members, congregants, Churches and the public. Our methodology is utilizing faith and sound health science.

NBCI’s purpose is to partner with major organizations and officials whose main mission is to reduce racial disparities in the variety of areas cited above. NBCI offers faith-based, out-of-the-box and cutting-edge solutions to stubborn economic and social issues. NBCI’s programs are governed by credible statistical analysis, science-based strategies and techniques, and methods that work. Visit our website at

SOURCE: National Black Church Initiative

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