Chipotle Mexican Grill’s first foray into burgers was a flop.
The Denver-based chain has closed the restaurant Tasty Made, which it had opened in October 2016 to try to extend its menu reach. The sole location was in Lancaster, Ohio.
This past September, Chipotle hired Richard Blais, winner of Bravo television’s “Top Chef All-Stars” and a James Beard-nominated cookbook author, to helm the trial restaurant and fine-tune Tasty Made’s menu.
The restaurant sold burgers made from fresh beef, in-house hand-cut fries, sodas and five-ingredient shakes. Its last day was Wednesday.
“While we liked the concept and the delicious food at Tasty Made, the economics were not what we wanted them to be in Lancaster, Ohio, so we have decided to close that restaurant,” Chipotle spokesman Chris Arnold said in an e-mail.
If the chain ventures back into burgers, it might make a new, high-powered friend. When Berkshire Hathaway CEO Warren Buffett was asked at CNBC on Monday if he eats at Taco Bell or Chipotle, he answered, “When they start serving hamburgers, I’ll give you an opinion.”
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SOURCE: USA Today, Zlati Meyer