Ruby Life, the firm which owns Ashley Madison, has ordered a hook-up app called CasualX to immediately change its branding and slogan or face legal action. The cheating website is concerned that CasualX, which markets itself as ‘the Tinder for casual sex’, advertises its services with the words ‘Life is boring. Desire a fling?’ Ashley Madison feels this is too similar to its own slogan: ‘Life is short. Have an affair.’ It also called on CasualX to stop using a picture showing a masked woman pressing a finger to her lips, which is allegedly similar to an image used by Ruby Life.
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