It was the middle-finger salute seen around the world.
Juli Briskman’s protest aimed at the presidential motorcade that roared past her while she was on her cycling path in Northern Virginia last month became an instantly viral photo.
Turns out it has now cost the 50-year-old marketing executive her job.
On Halloween, after Briskman gave her bosses at Akima LLC, a government contracting firm, a heads-up that she was the unidentified cyclist in the photo, they took her into a room and fired her, she said, escorting her out of the building with a box of her things.
“I wasn’t even at work when I did that,” Briskman said. “But they told me I violated the code of conduct policy.”
Her bosses at Akima, who have not returned emails and calls requesting comment, showed her the blue-highlighted section 4.3 of their social media policy when they canned her.
“Covered Social Media Activity that contains discriminatory, obscene, malicious or threatening content, is knowingly false, create [sic] a hostile work environment, or similar inappropriate or unlawful conduct will not be tolerated and will be subject to discipline up to an [sic] including termination of employment.”
But Briskman wasn’t wearing anything that connected her to the company when she was on her ride, nor is there anything on her personal social media accounts — where she wordlessly posted the photo without identifying herself — to link her to the firm.
She identifies herself as an Akima employee on her LinkedIn account but makes no mention of the middle-finger photo there.
Wait. It gets even more obscene.
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SOURCE: The Washington Post, Petula Dvorak