(Photo: Jeremy Brevard, USA TODAY Sports)
Yogurt-maker Dannon cut ties with Carolina Panthers quarterback Cam Newton on Thursday, a day after Newton said “it’s funny to hear a female talk about routes” in a news conference.
Newton had served as a spokesperson for Dannon’s Oikos line of Greek yogurt since 2015, appearing in television ads among other marketing efforts on behalf of the brand. While Newton will be paid through the length of the deal, he will no longer appear in ads promoting Oikos, Dannon spokesperson Michael Neuwirth confirmed to USA TODAY Sports via email.
“We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women,” Neuwirth, senior director of external communications for Dannon, said in a statement. “It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It’s simply not OK to belittle anyone based on gender. We have shared our concerns with Cam and will no longer work with him.”
Jourdan Rodrigue, a Panthers beat reporter for The Charlotte Observer, asked Newton about a receiver’s ability to get open down the field. Newton’s response — which included laughter — was widely criticized as several sports news media organizations, the NFL and others denounced his response.
USA TODAY Sports contacted Newton’s other sponsors — including Under Armour and Gatorade.
Under Armour spokesperson Tara Moore said in a text message that the company did not have an immediate comment. None of the other companies responded to inquiries from USA TODAY Sports on Thursday.
Forbes estimated in June that Newton takes in about $13 million a year in endorsements, roughly equal to his NFL salary. Only New Orleans Saints quarterback Drew Brees ($14 million) takes in more endorsement money among NFL players, according to Forbes.
SOURCE: USA Today – A.J. Perez
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/cloudfront-us-east-1.images.arcpublishing.com/gray/GICA7FSEEFEXZN7JITFTX36ABU.jpg "It Was American Idol Star RUBEN STUDDARD Who Said “I NEED AN ANGEL.” CAM NEWTON Says, ‘I am a man who needs an extra wife or two and some concubines like Abraham, David, and Solomon. And I can justify it from the Scriptures.’ Former Football Players DERWIN GRAY and BENJAMIN WATSON Quickly and Eloquently Rebuke the Heisman Trophy Winner and Preacher’s Son, by Saying, ‘No, you can’t have multiple wives and concubines.’ Daniel Whyte III has thought about asking three great scholars who he respects to answer the question: Is it okay for Christian men to have multiple wives and concubines?–DR. RUSSELL MOORE, DR. TONY EVANS, and DR. JOHN PIPER; he surmises their answers in the same order. He believes Dr. Russell Moore would say ‘NO! I don’t even have to think about it.’ Dr. Tony Evans would show more compassion and say, ‘I understand what you are saying, brother, but, NO, you can’t do that and be right with God.’ And Dr. John Piper would say, ‘Let’s see . . . Let me think about it.’")
