If you had to guess, what movie franchise would you say is the most profitable? Marvel would certainly be a safe bet, the studio has been raking in cash for years thanks to entries like The Avengers and Guardians of the Galaxy. Star Wars probably also jumps to mind, with its iconic lightsaber duels and space battles ensuring plenty of packed theaters. Well, this may come as a surprise, but the biggest contender is actually The Fast and the Furious series. Debuting in 2001, the franchise has rolled out seven films with a worldwide gross of over $3,899,849,616, and the series shows no signs of slowing down (pun intended). The secret to their success is pretty straightforward: They give the viewers what they want.
This is important to keep in mind, since the same rule applies to Christian movies. When producer Mark Joseph told Fox News it was time to abandon the term “faith-based film”, his comments were met with no small amount of shock. He later went on to explain,
“‘The term faith-based in an odd term to describe movies— or anything else,’ he said. ‘For most Americans, faith is a normal part of our lives, so it’s only normal that faith is weaved into movies as it’s weaved into most of our lives.’”
“The term scares away both the marginally religious and the irreligious, and it’s a signal to them that the story is going to be preachy and overbearing,”
Joseph’s comments aren’t without merit. Modern films with strong Christian backgrounds, such as Hacksaw Ridge and Queen of Katwe, have found critical and commercial success without resorting to the “faith-based” label. Still, its unlikely producers or marketers will retire the term anytime soon, for the same reason The Fast and the Furious franchise will continue to make movies: They’re giving viewers what they want.
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SOURCE: Christian Headlines
Ryan Duncan | Crosswalk.com