Will Netflix users give a thumbs up or down to its latest change?
The No. 1 streaming-subscription service announced that on Wednesday it is retiring its longstanding five-star rating systems for content recommendations. Instead, users will rate TV shows and movies they like using a thumbs-up or thumbs-down.
Netflix revealed the plans to phase out star ratings last month, prompting a wave of complaints among users who have grown to love the feature.
Instead of the star rating next to each title, Netflix users will see a personalized percentage “match score.” That’s a prediction “of what Netflix thinks you may enjoy watching, based on your own unique tastes,” Cameron Johnson, the company’s director of product innovation, wrote in a blog post. The match score is based solely on algorithms analyzing a user’s individual viewing habits and behavior, not a measure of overall popularity among all Netflix viewers.
According to Netflix, the thumbs-based ratings will produce far more accurate recommendations for what you want to watch — and, according to Johnson, many users have been confused about what the five-star ratings were used for. The company says when it tested out thumbs ratings, it saw a 200% increase in ratings activity.
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SOURCE: Variety, Todd Spangler