NBC Shutting Down Breaking News App and Service

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NBC is shutting down Breaking News, the online service and its popular mobile apps, at the end of the year.

Nick Ascheim, the senior vice president of digital for NBC News, told the Breaking News staff in a letter Thursday about “the difficult decision” to close down the enterprise, which included apps, a web site and Twitter feed with 9.4 million followers.

The decision, as often does in the media business, came down to revenue. “Unfortunately, despite its consumer appeal, Breaking News has not been able to generate enough revenue to sustain itself,” Ascheim said in the letter supplied by NBC News. “We have therefore made the hard decision to close its operations so that we can re-invest that funding into NBC News’ core digital products to help us achieve our ambitious goals for those businesses.”

Breaking News will cease operations by the end of this December, he said. General Manager and Co-founder Cory Bergman and the staff of about 20 journalists, editors, developers and designers — based in Seattle, LA, Chicago, New York and London — will remain with NBC until late January. Ascheim said he hoped to find jobs within NBC and NBC Universal for them. “We will also be working with Cory and team to incorporate the best of Breaking News’ features into other NBC News products,” Ascheim said in the letter.

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SOURCE: USA Today, Mike Snider