Far-right news site Breitbart is encouraging readers to boycott Kellogg’s products after the company announced its decision to pull advertising from the news organization.
Kellogg’s said it decided to end its relationship with the news organization because the views expressed on Breitbart do not align with the company’s values.
“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kellogg spokesperson Kris Charles in a statement. “In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there.”
In response, Breitbart Editor-In-Chief Alexander Marlow issued a statement encouraging Breitbart’s 45 million monthly readers to boycott Kellogg’s products.
“For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice,” Marlow said on Breitbart.com. “They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers.”
Click here to read more.
SOURCE: USA Today, Mary Bowerman