It is likely the single day of the year more unchurched decide to visit a church.
It is an incredible opportunity for most congregations.
While Easter is the day most churchgoers decide to show up at the same time, Christmas Eve is indeed prime time for the unchurched. Why is that?
Here are five key reasons:
1. The Christmas seasons brings family members together from disparate locations. In many homes, there is likely to be a mix of churched and unchurched family members on Christmas Eve. The unchurched are often encouraged to go to a Christmas Eve service with their Christian family members.
2. Most unchurched have some sentimental attachment to Christmas. They may not be overtly religious, but they have some warm memories of Christmas Eve and the entire Christmas season.
3. Most unchurched know and like the songs of Christmas. They are confident they can go to a church service on Christmas Eve and hear those songs.
4. The unchurched are looking for hope in the Christmas season. Many of them come on Christmas Eve expecting to hear a message of hope or to sing the songs of the hope-filled message of Christ’s birth.
5. Christmas is one of the few times tradition is embraced by most people, especially the unchurched. Thus the unchurched fully expect to walk into a Christmas Eve service and to sense, hear, and embrace those traditions.
Our research points toward this singular day as an opportunity to reach people churches may never reach otherwise.
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Dr. Thom Rainer is president and CEO of LifeWay Christian Resources of the Southern Baptist Convention.