Looking to engage young readers who are comfortable using mobile devices, Amazon is launching Amazon Rapids, a new app that features short, illustrated stories designed to look like the text-chat feature on smartphones and tablets.
The Amazon Rapids app offers parents access to hundreds of illustrated age-appropriate children’s stories for an introductory price of $2.99 per month. The service—it’s available on iOS, Android and Amazon Fire devices—also allows parents to gauge their child’s interest in the content via a free two-week trial period.
The stories target children ages 7–12 and are illustrated with cartoon characters that exchange dialogue in a format designed to look like characters texting messages to each other.
Amazon Rapids features stories in a variety of genres, including science fiction, sports, humor, fantasy and mystery. Stories currently available feature household pets chatting back and forth about what their owner is up to, and a grandmother intruding on her granddaughter’s group chat.
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SOURCE: Publishers Weekly