AT&T announced that it is holding a DirecTV Now launch event Monday, Nov. 28, in New York City, where it will unveil more details about the new internet-delivered TV service that promises to shake up the industry with an aggressive pricing strategy.
AT&T CEO Randall Stephenson last month announced a $35 starting price point for DirecTV Now, and said the over-the-top bundle will include more than 100 channels. Premium channels including HBO and Starz also will be available.
While AT&T doesn’t position DirecTV Now as a “skinny bundle” — especially compared with Dish Network’s lower-priced Sling TV, which starts with about 30 channels — the service is priced considerably lower than traditional pay-TV packages and will come with certain restrictions (like providing only one stream per account).
The telco has held its cards close to the vest ahead of DirecTV Now’s official launch. But according to documents viewed by Variety, AT&T is planning to offer various sign-up incentives to recruit subscribers. Customers who commit to three months of the service will get a free Apple TV (worth $150), while those who pay for one month will receive an Amazon Fire TV Stick ($35).
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SOURCE: Variety, Todd Spangler