With global newspaper print advertising on pace for worst decline since recession, publishers cut costs and restructure
Newspapers are suffering an accelerating drop in print advertising, a market that already was under stress, forcing some publishers to consider significant cost cuts and dramatic changes to their print and digital products.
Global spending on newspaper print ads is expected to decline 8.7% to $52.6 billion in 2016, according to estimates from GroupM, the ad-buying firm owned by WPP PLC. That would be the biggest drop since the…
SOURCE: SUZANNE VRANICA and JACK MARSHALL
The Wall Street Journal