Video game veterans who owned an Atari video game console are well aware of its biggest hits: Space Invaders, Asteroids, Combat. But a new book launching this fall pays tribute to the artwork used to sell these classics.
Dynamite Entertainment announced Friday it will release the book The Art of Atari, a 350-page retrospective ($39.99) digging into the history of the video game company through art work including marketing materials and classic box art.
“The box art up to this point has never really been represented with any sort of integrity or respect that it deserves,” says Robert V. Conte, a pop culture consultant and one of the co-authors of The Art of Atari.
The artwork was pulled together from museums and private collections, including Conte’s own stash of Atari games. Conte recalls getting an Atari 2600 for Christmas in 1980. His father, an appliance salesman, would barter with electronics companies, exchanging appliances for games to bolster Conte’s collection.
“Before you knew it, I had the most Atari games on the block,” says Conte, who picks Space Invaders as his favorite piece of Atari box art.
Co-author Tim Lapetino, a graphic designer, says he started seriously working on the book after connecting with Cliff Spohn, an artist who worked with Atari on some of their game covers.
“Even though the graphics were so simple, the box art was really opening up this world,” says Lapetino, who considers Super Breakout as his favorite piece of box art. “There was a bridge that was created from those really simple games.”
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SOURCE: USA Today, Brett Molina