“Hey, be good. Be good. You know what, be good. Be good!”
For Russell Wilson, one of the top quarterbacks in the NFL, that phrase is so crucial that he repeated it three times while talking to The Huffington Post. Each time with a different emphasis, each time with increasing resound.
The words are easy to say, but harder to heed. So the 27-year-old NFL star, guided by his strong faith and devotion to inner-city communities, decided it was time to prove that he, too, was living by the motto.
That’s where the Good Man Brand came in. With the coolly confident goal of inspiring an entire generation, Russell Wilson is teaming up his Good Man Brand with his Why Not You Foundation to launch something they hope will better lives. Using a business model similar to that of TOMS — a company known for its policy of “buy-one, give-one” — Good Man Brand opens its doors with the promise that for every item sold, it will share its profits with a charity of choice.
The “Good Man Brand” is promising that $3 from every purchase will go to charity — and he’s committing now to assisting inner-city education, a cause personally selected by Wilson and his team for the tangible, immediate impact it can have on inner-city children all over the nation.
As Wilson sees it, this is the blueprint for how he and the foundation can begin to “make a major difference in the world.” And as Wilson sees it, the beauty of the brand is that it enables its customers, along with the company, to make a difference.
That is, it gives the gift of giving right back to those getting the goods, as they suddenly have the power to make waves in the community, to “be good” to the kids around them, simply by ringing up a sweater at the register.
“We’re trying to change the way and the attitude of a culture,” Wilson told HuffPost on Sunday. “Ultimately, this brand is going to help change people’s lives.”
“We’re trying to inspire people, give back and make a culture change,” he added.
Through one brand giving back, every customer gives back — it’s the business model incarnation of a slogan that’s been in our collective subconscious for decades: all for one and one for all.
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SOURCE: The Huffington Post – Juliet Spies-Gans