Faith Driven Consumer, an organization that evaluates corporations, TV and film, says NASCAR is a better representation of Christian values than the National Football League.
Representing a reported 41 million American consumers, FDC’s Faith Equality Index ranks how well a brand represents and embraces the values of Christian consumers and employees.
Put on a scale of 0 to 100, in the most recent rankings announced Thursday, FDC gave NASCAR a 50, versus a 24 for the NFL.
Chris Stone, certified brand strategist and founder of Faith Driven Consumer, noted in a statement how NASCAR pulled ahead of the NFL in the rankings.
“Like the NFL, NASCAR is significantly made up of Faith Driven Consumers at all levels of the organization. But unlike the NFL, NASCAR is in a strong position given its initial Faith Equality Index score of 50,” stated Stone.
“With this foundation, we believe NASCAR will close the gaps and increase its score — and its relationship with the faith community — in very short order.”
Stone added that he and FDC “look forward to working with NASCAR, professional sports organizations, and major sponsors alike to help them improve their standing with the faith community.”
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SOURCE: The Christian Post