San Francisco based transport network company, Uber has announced plans to expand into the Middle East and North African region. According to the company’s Regional Manager for the Middle East, Africa, Central and Eastern Europe, Jambu Palaniappan, Uber’s plan to expand into the Middle East and North Africa (MENA) region is to increase its staff base and enhance the company’s mobile application.
Despite bans in Thailand, Netherlands, and Spain, protest in Slovakia and France, “Uber is launching into a new city every other day”, said Uber’s head of global expansion. With Uber’s presence in over 58 countries and 300 cities worldwide, its plan for world domination seems unstoppable.
Uber currently operates in two North African and seven Middle Eastern countries including, Egypt, Bahrain, Lebanon, Qatar, Jordan, Saudi Arabia, Turkey, United Arab Emirates and Morocco .
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Uber, no doubt, has successfully transformed the face of transportation worldwide, however its impact on the sector has been staggering. Despite revolts from local taxi drivers, Uber has made significant impacts in the lives of drivers partnering with them. In Cairo, for instance, Uber’s fastest growing city in Africa, about 40% unemployed drivers have joined Uber’s service which has caused Uber drivers in Cairo to increase about six fold.
Drivers in this region have opted for a safe and affordable option provided by Uber. The Uber platform creates multiple jobs across different countries in the Middle East and North African region.
SOURCE: Damilare Opeyemi