Apple appears to be driving ahead with plans to build its first car.
The electric-car project, code-named Titan, is now targeting a ship date of 2019, and Apple gave leaders of the project approval to triple their 600-person team, The Wall Street Journal reported Monday, citing people familiar with the matter.
A “ship date,” though, doesn’t necessarily mean the date customers get a product, the Journal reported. Instead, that term could mean “the date that engineers sign off on the product’s main features.” So, the unveiling of an Apple car may be far down the road.
Apple declined to comment Monday on the Journal‘s story.
Apple’s ambitions to potentially build a car first came out in February, with new leaks reported regularly since then. Apple — the most valuable company in the world by market capitalization — has been hiring auto industry veterans for the project throughout the year, bringing on people from battery maker A123 Systems, automaker Fiat Chrysler and others, according to several reports. Bloomberg earlier this year said that Apple was planning to have a car ready for production as early as 2020.
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SOURCE: Cnet, Ben Fox Rubin