Lester Holt Gives NBC’s ‘Nightly News’ Its Biggest July Audience in 10 Years

Lester-Holt

In his first sweeps month as Nightly News anchor Lester Holt gave the NBC broadcast its biggest July audience in 10 years, and its best in the A25-54 demo since 2013. Holt officially took over the show 6 weeks ago, but has been anchoring since February when Brian Williams stepped aside from the show. 

Compared to July 2014, Nightly News is the only broadcast up in both viewers and the news demo: +1 percent and +6 percent, respectively. CBS Evening News with Scott Pelley is up the most in viewers (+5 percent) but is down -4 percent in the demo. ABC’s World News Tonight with David Muir is up +4 percent in viewers and down -1 percent in the demo.

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Source: TV Newser |  Chris Ariens