Lester Holt Wins Ratings Battle in First Week as Official Anchor of ‘NBC Nightly News’

PHOTO CREDIT: NBC News
PHOTO CREDIT: NBC News

In his first week as the official anchor of “NBC Nightly News,” Lester Holt attracted more viewers — and more of the viewers that advertisers crave — than ABC’s “World News Tonight,” a signal that the ongoing push and pull between the two newscasts, and the networks behind them, is likely to continue.

“NBC Nightly News,” which now uses Holt’s name in its title, drew an average of 1,970,000 viewers between the ages of 25 and 54 for the five days ended June 26, according to Nielsen, compared with 1,933,000 for ABC’s “World News Tonight” with David Muir and 1,473,000 for CBS’ “CBS Evening News” with Scott Pelley. Advertisers place more emphasis on this age group when negotiating prices for their support of news programming.

“Nightly News” attracted an average of 8,048,000 viewers during the same time period, according to Nielsen. In comparison, “World News” lured an average of 7,722,000 and “Evening News” an average of 6,608,000.

NBC’s win comes after the network launched a new promotional campaign to draw attention to the anchor, who in recent months had been a substitute for Brian Williams.

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SOURCE: Variety, Brian Steinberg

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