Facebook Rolls Out Riff Video App


Facebook users are already used to seeing more videos filling their news feeds. Now the social media tech giant is doubling down on the medium by introducing a video app called Riff.

An answer of sorts to Vine and Snapchat, the app allows users to make videos 20 seconds or shorter and post them on Facebook with hashtags. That’s supposed to encourage friends to join in and attach their own videos to the end, to tell longer stories.

“Once a friend adds a clip to your video, your friend’s friends will also be shown the video in Riff and will be able to add to it,” Josh Miller, product manager for Facebook, wrote in a blog post. “The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time.”

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The Los Angeles Times

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