YouVersion’s Bobby Gruenewald Explains Why Bible Reading Goes Up at the End of the Year

Studying the Bible

Bible reading suddenly spikes around this time of year every year. That doesn’t surprise Bobby Gruenewald, the pastor behind the popular YouVersion Bible App where many go these days for the Word of God.

“It’s really natural at Christmas time and New Year’s for people to begin to think about God, oftentimes for the very first time,” Gruenewald told CBN News.

All over the world, in whatever translation they’re using, more people during the holiday season are picking up the Word of God or listening to an audio version of it than at any other time of the year.

It’s a fact those at Wycliffe Bible Translators are certainly aware of as they keep busy with their task of helping to get the Word put into the thousands of native tongues that still don’t have their own Bible.

As Bob Creson, president of Wycliffe Bible Translators U.S.A. put it, “Think of a world where there is no Bible and all of a sudden you have that Good News.”

“I mean, here we are at Christmas time, we’re talking about the Prince of Peace, and it’s all about reconciliation and hope, and imagine you’ve never heard that story in your mother tongue before. It’s very, very powerful,” he said.

And at the headquarters of the YouVersion Bible App in Edmond, Oklahoma, they actually document the annual sudden surge in Bible use among those who have access already.

“We’ll see as much as a 50 percent increase in the amount of people who are reading the Bible from December to January just with the influx of the holiday season,” Gruenewald said.

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