Google Launches New E-Mail Service Called Inbox

Google's new e-mail product, Inbox, on the iPhone.(Photo: Google)
Google’s new e-mail product, Inbox, on the iPhone.(Photo: Google)

A decade ago, Google took the wraps off Gmail, the popular e-mail service used by hundreds of millions the world over.

Now that e-mail is vibrating in pockets as often as it’s pinging computers, the Internet giant is rethinking how your inbox should look and work.

The result is Inbox, a new product that Google says is a smarter way to sort e-mail. It’s rolling out Wednesday by invitation only.

“We want this to be your inbox for the next 10 years,” Alex Gawley, product director of Gmail and Inbox, said in an interview.

For a technology that everyone loves to hate, e-mail is stubbornly popular.

It was born in the 1970s and became the backbone of our digital lives in the 1990s.

It hasn’t changed much over the decades, even as mobile devices and social media have modernized communications at home and in the workplace.

“E-mail may not be the new cool thing, but it’s the workhorse that keeps performing,” Forrester Research analyst Shar VanBoskirk said.

But coping with the daily deluge has gotten a lot tougher. People are getting more e-mail than ever before and often they are squinting at messages on small screens.

So Google set out two years ago to make e-mail easier to use whether on desktops, smartphones or tablets, Gawley said.

“We really want to do more of the work that our users are doing when they are trying to manage their lives through their inbox,” he said.

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Jessica Guynn

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