If the Obama administration has its way, video screens at college football stadiums and basketball arenas across the country will soon show ads urging students to fight a scourge: Sexual assaults on campus.
Public service announcements are part of a new strategy to combat sexual assaults at colleges, a plan to be unveiled Friday by President Obama and Vice President Biden.
“The campaign seeks to engage college students and all members of campus communities in preventing sexual assault in the first place,” said a White House statement.
Dubbed “It’s On Us,” the project is designed in part to increase peer pressure on men, urging them to report threats and violence against women.
An estimated one in five women in college are assaulted, experts say.
Officials will seek to work with student body leaders at nearly 200 colleges and universities across the country, sports organizations such as the NCAA, and private companies that have strong connections with college students.
Celebrities and athletes will also be used to get the word out against sexual violence. Public service messages will also be run on video games and television channels that appeal to college students, the latter group including MTV, VH1, BET, and CMT.
The administration also released a video featuring Obama and Biden, as well as celebrities like Jon Hamm and Kerry Washington.
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SOURCE: USA Today – David Jackson