In This Economy, Everyone Has the Potential to be an Entrepreneur

African woman and flooring sales clerk looking at clipboard (Photo: Getty Images/Blend Images)
African woman and flooring sales clerk looking at clipboard
(Photo: Getty Images/Blend Images)

In my column last week, we looked at the significant, indeed in some ways radical, shifts occurring in the world of work. Fueled mostly (albeit not entirely) by technology, the decoupling of work from a desk at an office means that we are now free to work anywhere, anytime – for good and ill.

That we all work when, where and how we want is not news, of course. Neither is it news that the not-so-great recession transformed work and business, too. Large corporations realized that they didn’t need to keep all those full-time employees with the attendant healthcare costs and other benefits when they could get most of what they wanted by hiring part-timers and independent contractors.

What is news is that all of this change has created a new dynamic. Old traits like loyalty and experience are rapidly being trumped by a different and new set of values such as individual initiative and the need for creativity.

And what this means is that now, today, we all better think of ourselves as entrepreneurs.

You are an entrepreneur whether you own your own business or whether you work for someone else. You are an entrepreneur even if you don’t work at all right now. You are an entrepreneur whether you want to be or whether you like it. Today, everyone needs to think of him or herself as an entrepreneur, because that you are one is a fact.

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Source: USA Today | Steve Strauss