Apple Store Goes Down Ahead of iPhone 6 Preorder Rush


Per Apple’s standard operating procedure before a major product offering, the home page for the company’s online store was offline on Thursday evening, displaying the familiar “We’ll be back” message.

The move is apparently in preparation for the anticipated onslaught of preorders for the iPhone 6 and iPhone 6 Plus that will begin at midnight PT. The timing coincides with the preorder launch at Verizon Wireless, AT&T, Sprint, T-Mobile, and US Cellular, among other sellers.

Customers also can place your order at a physical Apple retail store beginning at 8 a.m. local time on Friday. And several retailers also will get in on the act Friday in their physical stores, including RadioShack, Sam’s Club, Target, and Walmart. Best Buy will offer online preorders for only the Sprint version of the iPhone 6 but will open up preorders for other devices in its physical stores on Friday.

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Steven Musil

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