Storefronts Are Now Acting a Lot Like Startups


Whether it’s a software company bootstrapping its way from a San Francisco studio or a shoe shop opening its doors somewhere on Main Street — technically speaking, every new business could be called a startup at the beginning.

But certain characteristics of certain startups — in the tech-sector, in particular — are different from shoe stores, bakeries and your typical boutique. Tech startups are known for growing via rounds of funding, as opposed to small business loans, for example, and the shoe store often enters the market as a joiner, while the tech company almost always looks for an opportunity to disrupt the market it enters.

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This has long been the case, but it is a scenario that has been changing in recent years. Founders of new brick-and-mortar businesses are taking fresh approaches to their startup phase — and they’re clearly borrowing from the playbook of their tech-based cousins. That’s what the following companies are up to. And if the metrics they supply show something significant about their model, it’s that each of these startup-style brick-and-mortar businesses are growing. It could be the mark of a business evolution.

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Source: Mashable | JAMES O’BRIEN

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