There’s a shortage of black ownership throughout the entertainment industry. It’s still a challenge for people of color to gain equal footing with their white counterparts in film, television and production. Nevertheless, despite the odds, two African American women are making their mark in Hollywood in a very big way.
Powerhouse Productions was launched in 2003 by Executive Producers Rochelle Brown and Sonia Armstead. The “dynamic duo” pride themselves on the passion and dedication they give to each project and their proven ability to create and execute highly rated original programming that can be seen on top cable networks. Their slate of programming includes TBS, Food Network, TV-ONE, Fine Living, BET J, Cooking Channel, and Disney.
Powerhouse Productions is a full service production company with a nationwide reputation for high quality and innovative productions. The company has produced numerous series and specials, both in the field and studio based, with a diverse production roster encompassing non scripted, lifestyle, reality, and documentary programming.
“We met back in the 90’s working at Fox television,” Armstead explained during an interview with EURweb’s Lee bailey. “While helping to launch the Food Network, we became fast and furious friends. After working our fingers to the bone producing content for other people and not getting the return we deserved, we decided to start a business. It’s been 11 years and we’re still going strong.”
Armstead added, “When we first got started it was like the engine that could. We didn’t have a lot of money for a publicist. We had a small staff. But as we continued to grow, more opportunities presented themselves.”