In an ongoing effort to improve diversity and multi-cultural marketing efforts, General Motors has announced its establishment of a Marketing/Communications Diversity Center of Excellence led by Megan Stooke, Director of GM Global Marketing Operations, and Jocelyn Allen, Director, Regional, Grassroots and Diversity Communications.
Effective immediately, Jocelyn’s role will be expanded to include Diversity Marketing. Jocelyn will retain her current role at this time and will take on additional responsibilities. Jocelyn will continue to report to Katie McBride, Executive Director of Community Connections and will have a dotted line to Megan.
“We see this collaboration across the Marketing and Communications functions as a strategic step to winning in the marketplace with diverse consumers,” said Timothy Mahoney, Chief Marketing Officer, Global Chevrolet and GM Marketing Operations Leader.
Source: New Pittsburgh Courier Online