Hillsong, a Pentecostal powerhouse with church campuses spanning the globe, recently descended on New York City’s Times Square to declare the name of Jesus before thousands of onlookers while also shooting cover art for a new album that shares its name with the megachurch’s 2014 conference theme.
Instead of flashing the usual ads, news reports or the day’s market results, 21 digital screens played for an hour a looped video comprised of just a few frames flashing repeatedly: “Jesus” and “No Other Name.”
Jay Argaet, Hillsong’s Art and Communications director, told The Christian Post that at least 400 people from Hillsong NYC church joined in the nighttime campaign at Times Square, one of the world’s most sought out tourist destinations.
Times Square, located between 7th Avenue and Broadway from 42nd and 47th Streets, is trafficked by an average of 360,000 pedestrians every day, many of them out-of-towners.
Calling it a moment he will never forget, Argaet shares in a blog post yet to be published but shared with CP that he was impressed to see passersby grow curious over seeing “Jesus … No Other Name” light up the night sky.
“Most interesting of all, were the murmurs from onlookers, as they talked among themselves, trying to work out what ‘company’ was being promoted and why there was no ‘brand’ or ‘logo’ attached to the ‘ad.’ Connecting the different frames from the video and realizing that the phrase ‘No Other Name’ was referring to the name of Jesus,” writes Argaet.
“Times Square — one of the most iconic locations on earth — is a place where so many names scream for fame,” Argaet reflects earlier in his post. “The most powerful brands, biggest shows and famous celebrities … every name wants to be the greatest! Perhaps this would be the most powerful way to remind the world HIS name trumps them all.”
The “No Other Name” event kicked off at 9:15 p.m. on April 24 and served as a cover shoot for Hillsong Live’s new album of the same name, set for a worldwide July 1 release. According to Argaet, the campaign cost “only a few thousand dollars” and was “just within the album artwork budget.”
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SOURCE: The Christian Post