Black Women Boost Oprah Winfrey Network to Highest Ratings Ever

Oprah Winfrey speaks onstage during the 45th NAACP Image Awards presented by TV One at Pasadena Civic Auditorium on February 22, 2014 in Pasadena, California. (Photo by Kevin Winter/Getty Images for NAACP Image Awards)
Oprah Winfrey speaks onstage during the 45th NAACP Image Awards presented by TV One at Pasadena Civic Auditorium on February 22, 2014 in Pasadena, California. (Photo by Kevin Winter/Getty Images for NAACP Image Awards)

Oprah Winfrey and her TV network were once plagued by poor ratings, but now they have a reason to celebrate.

OWN, the first, and so far only, network inspired by a single individual, scored its most-watched quarter in network history, averaging 508,000 total viewers and delivering double-digit growth across all demos versus the previous quarter, making OWN the fastest-growing cable network for women 25-54.

Additionally, quarter 1 marked the network’s highest quarterly rank in women 25-54 among all ad-supported cable networks and #4 for African-American women ages 25 to 54.

OWN was the number-one cable network on Tuesday and Wednesday nights for African-American women in quarter 1 of 2014.

Tyler Perry’s hit drama series The Haves and the Have Nots boasted five episodes that attracted over three million total viewers. (The March 11 season finale was the most-watched telecast in OWN history with 3.6 million viewers.)

The Haves and the Have Nots is also the #1 original series on all of TV for African-American women on Tuesday nights.

On Wednesday nights, Love Thy Neighbor was the #1 original cable series for African-American women 25-54 and total viewers.

OWN was also Saturday night’s #2 network on all of TV for African-American women 25-54.

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SOURCE:  
The Grio

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