Christine Epps was 21 years old when she left her position as the director of marketing at a regional jewelry company in Baltimore, Maryland. For some, this may have been quite frightening, but Epps’ parent’s instilled the idea of entrepreneurship early on in her life. In 2007, her passion for small business retailers and fascination with consumer behavior led her to launch Epps Consulting, a firm that specializes in marketing, graphic design and public relations for retail businesses both stateside and abroad. In the seven years she’s been in business, her firm has grown from one client consultant to a team of six, and she says Epps Consulting has experienced a fivefold increase in revenue.
EBONY.com chatted with the now 28-year-old entrepreneur about her passion for young people and her journey thus far.
EBONY: I know you’re a woman who wears multiple hats, many of which focus on your very own generation. Why the focus on the 20-somethings?
CHRISTINE EPPS: Millennials represent about 25% of the population and spend about $200 million. They are 80 million members [strong] and are the most affluent generation, and [they] influence other generations. A lot of companies are looking to have millennial marketing consultants…and urban marketing consultants as well.
EBONY: Now, millennials weren’t the original source of your passion, small business retailers were. Why the passion for that demographic?
CE: I enjoy working with the small business retailers because they have a lot more passion in their brands…and there’s a unique shopping experience that you really can’t get if you were to go to a big box retailer.
Source: Ebony | SYREETA MARTIN