CBS said Tuesday that its policy regarding advocacy ads has evolved over the past several years and that it would now consider airing "responsibly produced" ones during its broadcast of this year's Super Bowl, as it had done with that of Focus on the Family.
CBS Corp.'s decision to accept advocacy ads that would have been turned down just years ago was made shortly after feminist groups launched a campaign protesting Focus on the Family's upcoming Super Bowl ad, which is expected to feature college football star Tim Tebow and his mom, Pam.
Though the exact content of the ad has not been revealed, many are speculating that it will entale Pam Tebow's refusal to have an abortion while she was pregnant with Tim despite having suffered from a life-threatening infection at the time.
In announcing its intent to broadcast its first Super Bowl ad, Colorado Springs, Colo.-based Focus on the Family said Pam Tebow would be sharing a personal story centered on the theme of "Celebrate Family, Celebrate Life."
"The Tebows said they agreed to appear in the commercial because the issue of life is one they feel very strongly about," Focus on the Family reported.
"Tim and Pam share our respect for life and our passion for helping families thrive," added Focus on the Family president and CEO Jim Daly.
Source: Christian Post | Eric Young
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