New CEO: Dodge to Stay in NASCAR

October 8, 2009 5:01 AM | No Comments | No TrackBacks

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The new head of Dodge's car brand says the manufacturer will continue its involvement in NASCAR.

Ralph Gilles takes over the job from Mike Accavitti, who resigned after three months in the job. Accavitti's resignation came amid another restructuring of Chrysler, which went through Chapter 11 bankruptcy earlier this year.

The new plan splits Dodge into two brands, one for cars and another for the Ram truck. Gilles becomes president and CEO of the Dodge brand, which competes in NASCAR.

Gilles says development and marketing of Dodge vehicles still works through NASCAR participation.

SOURCE: The Associated Press

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New CEO: Dodge to Stay in NASCAR

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