Xiaomi is expanding availability of its smartphones in Europe
Xiaomi has partnered with Hong Kong conglomerate CK Hutchison to expand the availability of its smartphones within Europe through telecom subsidiary 3 Group, as reported by Engadget.
As part of the deal, Xiaomi products will initially be available at 3 Group stores in Austria, Denmark, Ireland, Italy, Sweden, and the UK, and it’s mentioned that other Xiaomi products will be sold at retail locations like Watson’s Fortress, Superdrug, and Kruidvat in Ireland, UK, and the Netherlands. Xiaomi partners with hundreds of Chinese companies to make a wealth of different lifestyle products, including fitness bands, smart shoes, and even screwdriver sets. Though it’s not mentioned which products will make their way into stores, Engadget mentions that the partnership with CK Hutchison covers Xiaomi’s Mi Ecosystem IoT and lifestyle products for certain markets.
The news comes just after the announcement that Xiaomi filed its initial IPO documents, seeking to raise at least $10 billion. The company first made an inroad into Europe with a presence in Spain last year, not only making the products available through digital outlets like Amazon.es, but physical Mi stores which also sell some of its lifestyle products, like power banks.
SOURCE: The Verge, Dani Deahl