This plant-based option launched Tuesday.
The locations carrying oat milk are:
- Starbucks Reserve Roastery in New York
- Starbucks Reserve Roastery in Seattle
- Starbucks Reserve store at the company’s Seattle headquarters
- Starbucks Reserve Bar in Seattle
- Starbucks Reserve Bar on Chestnut Street in San Francisco
It’s also available at three of Starbucks-owned standalone Princi bakeries in these cities:
- Seattle (Westlake Avenue)
- New York (Broadway)
The coffee chain isn’t new to oat milk, though. Starbucks said it’s been serving it in locations since January 2018.
“Oatmilk has gained popularity as a non-dairy milk alternative, offering a smooth and neutral flavor which complements both light- and dark-roast coffees,” the company said on its website. “When steamed, the milk creates a creamy and velvety texture, perfect for the classic latte and cappuccino espresso beverages.”
The plant-based beverage market, which includes everything from nut milks to soy drinks, continues to grow. According to the research group Markets and Markets, it was an $11.16-billion industry in 2017 and is expected to hit $19.67 billion by 2023.
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SOURCE: USA Today, by Zlati Meyer