Coca-Cola Releases First New Flavor in More Than 10 Years: Orange Vanilla

In this image provided by the Atlanta-based Coca-Cola Co., the new flavors Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar are shown. The beverages hit stores Feb. 25.

For the first time in more than 10 years, Coca-Cola is introducing a new flavor.

» RELATED: With launch of new brand, Coca-Cola taps into thirst for alcohol alternatives

The Atlanta-based company recently announced it would be launching Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.

The new products go on sale Feb. 25 across the country and will be available in 12-ounce cans and 20-ounce plastic bottles. You can also try them exclusively at Wendy’s restaurants in fountain dispensers through the end of the NCAA March Madness basketball tournament. They then will become available in all Coca-Cola dispensers.

The brand tried out three other flavors — raspberry, lemon and ginger — but the focus group loved the orange vanilla one the most.

So, “the first Coca-Cola trademark flavor innovations in over a decade,” as the company called them in its news release, will be Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.

Click here for more.

SOURCE: Najja Parker, The Atlanta Journal-Constitution