Apple Set to Launch Streaming Service Rivaling Netflix, Amazon Prime Next Month

Apple Inc. is planning to unveil video and news subscription offerings next month, the first major new digital services from the company since 2015.

The Cupertino, California-based technology giant is planning a March 25 event to announce both services, according to people familiar with the plan. The iPhone maker invited Hollywood stars, including Jennifer Aniston, Reese Witherspoon, Jennifer Garner and director JJ Abrams, to attend, one of the people said.

The video service is similar to Amazon.com Inc.’s Prime Video and Netflix Inc. products, and will include TV shows and movies either acquired or funded by Apple. The company has created dozens of original programs so far, but hasn’t wrapped them in a subscription yet. The paid service will launch by the summer, the people said. They asked not to be identified discussing private plans.

The company’s premium news service will be integrated into the Apple News app, letting consumers subscribe to a bundle of titles for a monthly fee. Some publishing executives are wary of taking part, Bloomberg News reported in December.

Final details are still being worked out, and Apple’s plans could change. An Apple spokesman didn’t respond to a request for comment. BuzzFeed earlier reported that the News subscription service would launch on March 25.