An evangelical church in Florida will give one lucky teenager a free Hummer at the end of August as part of a giveaway designed to boost youth ministry attendance.
At the 11 a.m. service on Aug. 26, The Source Church in Bradenton will hand over the keys to a 2006 Hummer H3 to one high school student who has proven to be one of the most actively involved students in the church’s Wednesday night youth group services and has also worked to grow the group by inviting others.
That new car owner will have won a point-based contest that began this January as a promotion to help grow the the high school youth group.
Youth Pastor Gran Dew told The Christian Post Wednesday that the contest awards three points for each time a student attends the Wednesday night services and three points for each first-time attendee the students bring to the services. At the end of the contest, one of the top five point-getters in the contest will be randomly selected to be the new owner of the used SUV.
“It is anybody’s game at this point,” Dew explained. “If you are a grinder and you network, it could be yours. The spread really isn’t that far out and if you are incentivized to get out there and do some marketing, you could be right up there in the top five as well.”
Dew, who was hired as the church’s first full-time youth pastor in May, explained that the contest was the idea of church staff and leaders who were looking for a way to do something different to market to their students.
“The whole idea behind it is incentivize them to get in there on Wednesday nights. Really in essence to us, this is just a vehicle,” Dew said. “We know the real investment occurs when kids encounter the Gospel. That is what our main goal is — to do something that hasn’t been done.”
Dew said that the funding for the car was donated to the church by prominent individuals and different organizations in the area who were looking for a way to invest in today’s youth to be sure they are “healthy spiritually.”
According to Kelley Blue Book, the fair market value for a 2006 Hummer H3 is around $8,200 to $10,584.
Click here to read more.
SOURCE: Christian Post, Samuel Smith