Instagram Says It ‘Mistakenly’ Deleted Jamal Bryant’s Post Urging H&M Boycott

More than a week after Instagram deleted a post from megachurch Pastor Jamal Bryant for not “promoting harmony” because he urged a boycott of Swedish clothing retail giant H&M over racist advertising, an official from Facebook, which owns the application, said it was a “mistake.”

“We mistakenly removed the content and worked to rectify the mistake as soon as we were notified,” an Instagram spokesperson told The Christian Post in a statement late Thursday.

The Empowerment Temple church leader and social activist revealed in a video he posted on his Facebook page on Jan. 8 that he took umbrage to H&M’s use of a black boy to model a sweatshirt with the slogan “Coolest monkey in the jungle” that was featured on the company’s U.K. website and decided to join in a growing protest against the company for their insensitivity.

“I immediately at 6 o’clock this morning (Jan. 8) en route to the gym, posted on Instagram. That every person who is of conscience no matter what your color, should in fact be boycotting H&M because they do not appreciate our dollars and don’t understand our depth and don’t think highly enough of us to put us on their board of directors. #boycottH&M,” Bryant said in the video.

Facebook also never had an African-American on its board until it announced Thursday that it will bring Kenneth Chenault, the CEO of American Express, onto its board.

After about 4,000 people had approved his message on the social platform, Bryant said Instagram sent him a note saying: “We have taken the liberty to delete your post because it does not promote harmony.”

A more diplomatic version of Bryant’s controversial post is currently live on his Instagram page.

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SOURCE: Christian Post, Leonardo Blair