New technology and Hollywood have not always been the best of friends, but the Fox Innovation Lab’s mission is to bring them together.
The Lab, which is receiving the Innovation Award at the Variety’s annual Press Play: Home Entertainment and Digital Hall of Fame, is 20th Century Fox’s research and development center established to advance groundbreaking technology and new and premium consumer experiences.
“A number of years ago, we internally pitched the idea to management that on a small scale we should start an innovation lab where we would have the opportunity to work with external technology partners, as well as different groups within the studio, to test new technologies, to essentially try to create for ourselves the future of entertainment and next-generation entertainment,” says Danny Kaye, exec VP and managing director, Fox Innovation Lab.
The Lab was a key player in helping forward 4K Ultra HD with high dynamic range (HDR), which offers greater contrast and more vivid colors.
“As 4K televisions were coming into the marketplace several years ago, we were experimenting, along with Samsung, in high dynamic range, and together we put out the first 4K HDR TVs and digital and physical content,” Kaye says.
The Lab is working to advance HDR’s capabilities with HDR10+, an open, royalty-free HDR technology featuring “dynamic metadata,” which more precisely adjusts content to the capabilities of different TVs.
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SOURCE: Variety, Stephanie Prange