7 Things That Every Pastor Should Know About Using Social Media and the Internet

Opportunities for outreach and evangelism abound if a church can manage these well.

by Alberto Bello

1. If you are not currently using social media platforms, you are missing out on the wave of new evangelism

When my wife and I planted our church in Hollywood, we saw brand new visitors every week. When we asked them how they heard about our church, a majority of them would say, “through social media.” What?! You mean to tell me that all of those filters and selfies were bringing people to church? Absolutely!

Social Media is a powerful tool that if utilized correctly, can help boost your church’s visitors/ attendance.

2. You get what you pay for

Many times, we set aside budgets for outreach and evangelism, but we never include social media marketing, because it doesn’t seem like a wise investment. What if we began looking at social media through the lens of evangelism and outreach and actually budgeted for it in our churches? What happens is that you broaden your reach and have access to people that your church wouldn’t have access to otherwise. You want to display excellence, and there are several affordable companies that will do this type of marketing for you.

Why pay? Because there is nothing worse than a bad social media account. Especially if it belongs to a church. Social media tells the world who you are. If you have pixelated images, low-quality photos, and no consistency, people will associate that lack of excellence with your church. The greater the reach, the greater the harvest. If you can’t afford someone, I guarantee you there’s someone in the church who is a selfie pro!

3. Determine your audience

In order to market, you must know who you are marketing to. For example: If you are looking to reach an “older” crowd, you might want to refrain from using “slang” vocabulary that will not be understood.

Your audience helps contextualize the message to fit those you are trying to reach. You also need to know the median age for each social media platform because that differs. The average active user on Facebook is 41 years old, but 90 percent of Instagram’s audience is under 35 years old.

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SOURCE: Christianity Today

Alberto Bello is the marketing director for the NHCLC. He is also campus pastor for New Season Church-Sacramento under the leadership of Pastor Sam Rodriguez. His wife, Ashley, and he have 3 beautiful children ages 8, 5, and 2. He has a passion to see young, Latino, leaders walk in their God-given purpose and maximize their potential in the areas of Leadership and the Creative Arts.