Apple Appoints Isabel Ge Mahe as Managing Director in New Role for China

Apple wants China to know it’s serious about their relationship.

So on Wednesday, the iPhone maker announced the appointment of Isabel Ge Mahe as its managing director for Greater China, a new role for the region.

Ge will be based in Shanghai, where she’ll begin working “later this summer,” said Apple. She will lead and coordinate teams across China, having previously worked with local telecom firms to develop iPhone and iPad features specifically for the country.

The newly created role is Apple’s latest move at advancing its efforts in China to localise services and deal with notoriously difficult Chinese laws. The company had previously run into trouble with local laws, where it was told to shut down its iTunes Movies and iBooks services less than a year after operations began.

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SOURCE: Cnet, Zoey Chong