Airbnb Offering Opportunities to Black Entrepreneurs and Communities

Los Angeles –On June 27, Greater Los Angeles African American Chamber of Commerce (GLAAACC) hosted a breakfast at their headquarters in Ladera Heights to encourage more minority-owned businesses to participate in the fairly new Airbnb Trips platform.  In November of 2016 the company launch Trips, transitioning the company from a website for booking lodgings to a full-service travel company. Trips is part of Airbnb (Air Bed and Breakfast) vision to make travel easy by immersing travelers in local communities and providing access to unique and authentic experiences.

Trips offers two services for now: Experiences, like going truffle hunting or driving classic cars, which are led by locals, and Places, which are recommendations from local residents. Think of it as going on vacation and visiting the excursion guest desk but the desk is a app.  Locals and businesses create the “Trips” (excursions), set the price, lead the excursions and keep most of the earnings, it’s an 80 /20 split. It gives existing businesses and community organizations a new vehicle to promote their brand, products, mission and vision. To qualify for the program, you have to meet the criteria of credibility, aspect perspective and participation. Music and sound was provided by JiJi Sweet who kept the presentation upbeat as Airbnb representatives spoke to the GLAAACC audience and answered questions.

David King, Airbnb Director of Diversity discussed the “Trips and Experience” concept and how important diversity was to the process, stating “experience happens across all neighborhoods”. The hope was to give local entrepreneurs local access to Airbnb’s base of more than 200 million users and unlock a powerful new marketing channel. More importantly, Airbnb’s Trips platform allows tourism dollars to be diversified to smaller, local businesses and spread throughout the city, including in underserved communities.

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Source: LA Sentinel