Apple Hires TV Executives from ABC and AMC to Lead its Plans for Original Video

New Apple video hires Zack Van Amburg, center, and Jamie Erlicht, right, with actress Glenn Close in 2012. (Mike Coppola/Getty Images for DirecTV)
New Apple video hires Zack Van Amburg, center, and Jamie Erlicht, right, with actress Glenn Close in 2012. (Mike Coppola/Getty Images for DirecTV)

For years, Hollywood has heard rumors that Apple might want to make its own TV shows and movies. Here’s a sign that Apple might indeed be serious about this stuff: It has hired Jamie Erlicht and Zack Van Amburg, two of Sony’s top TV executives, to run video programming, a new job at Apple.

Both men are longtime Sony veterans, who have helped make some of TV’s best-known and most popular shows, including AMC’s “Breaking Bad” and ABC’s “Shark Tank.” At Sony, they jointly held the title of president; at Apple, they’ll report to media boss Eddy Cue.

Their hiring is the best indicator yet that Apple has real ambitions about making TV and other video content, and that it has plans for that stuff beyond using it to market its Apple Music service.

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SOURCE: PETER KAFKA  
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