General Mills Gives Away 10,000 Boxes of Marshmallow-Only Lucky Charms

The days of fishing around in a box of Lucky Charms for marshmallows may be over.

General Mills is making childhood dreams come true by giving away 10,000 boxes filled only with marshmallows. This month, marshmallow-enthusiasts can purchase specially-marked boxes of Lucky Charms that have a code on the inside back panel of the box.

Consumers can find out if they won a box of the marshmallow cereal by entering the 14-digit code at MarshmallowOnly.com.

This isn’t the first time General Mills has given away marshmallow-only Lucky Charms. The brand decided to give away 10,000 boxes in part because of the popularity of a 2015 social media contest where 10 boxes of marshmallow-only cereal were given away.

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SOURCE: USA Today, Mary Bowerman