America loves candy – chocolate in particular. In 2016, we ate 1.3 million tonnes of it, that majority of the global supply. That is one major sweet tooth.
Which is why it makes sense that Hershey would want to pay homage to the great nation that keeps it in business. Yesterday they announced that they planned to just do that, with a line of limited edition products that were inspired by the tastes of six popular summer vacation destination states – with one very odd choice for Texas.
That seems like a great idea. For instance, for New York, they picked a cherry cheesecake Hershey bar, which sounds delicious. Stepping into most delis in the city, including the famous Junior’s, you’d probably see a plastic box containing a slice of that decadent dessert. Up next we have Hawaii, which was treated to coconut-almond Kisses. That flavor fits with the state’s signature palm trees and tropical climate. California will be represented by a strawberry flavored Kit Kat, which is supposed to represent Oxnard’s annual California Strawberry Festival.
Things start to go a little off the rails when we get around to Florida. Hershey re-imagined Twizzlers in new key lime pie and orange cream pop flavors, which frankly sounds like a bit of a sugar overload, but we get the Keys and citrus reference. Georgia has it a little bit better, with a honey-roasted take on a classic Reese’s peanut butter cup.
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SOURCE: Food & Wine, Elisabeth Sherman